Aprendizaje basado en la investigación para la aplicación de innovación en el modelo de negocio de microempresa del sector orgánico y artesanal de la ciudad de Puebla

Zamora Hernández, Jesús

dc.contributor	JOSE GONZALO RAMIREZ ROSAS;	es
dc.contributor	ARACELI ORTIZ CARRANCO;	es
dc.contributor	JORGE LOZADA LECHUGA;
dc.contributor	MARIA AUXILIO MEDINA NIETO;
dc.contributor.advisor	Ramírez Rosas, José Gonzalo
dc.contributor.advisor	Ortiz Carranco, Araceli
dc.contributor.author	Zamora Hernández, Jesús
dc.creator	JESUS ZAMORA HERNANDEZ;	es
dc.date.accessioned	2024-07-01T18:51:00Z
dc.date.available	2024-07-01T18:51:00Z
dc.date.issued	2023-11-20
dc.identifier.citation	Zamora H. J. (2023). Aprendizaje basado en la investigación para la aplicación de innovación en el modelo de negocio de microempresa del sector orgánico y artesanal de la ciudad de Puebla. Universidad Politécnica de Puebla. Tesis de maestría en gestión e innovación tecnológica.	es
dc.identifier.uri	http://repositorio.uppuebla.edu.mx:8080/xmlui/handle/123456789/491
dc.description	Nowadays, Digital transformation has generated a significant impact on companies, requiring constant adaptation to maintain competitiveness. This thesis investigates proposals for digital tools, such as electronic commerce and social commerce, to increase the presence in the captive market of a company in the organic and artisanal sector. Analysis of previous research has revealed that e-commerce and social commerce can transform the way companies interact with customers, generate sales, and build lasting relationships. In this context, the thesis addresses the challenge of how a company with a traditional business model can take advantage of digital innovation to increase its presence in the market using factors such as customer trust, ease of use of digital platforms and adaptation to the Changing market needs are essential in this transition and thus improve your digital presence. The results and conclusions obtained provide valuable perspectives for entrepreneurs and businessmen seeking to take advantage of the opportunities of digital technology. As we move towards a more digitized future, traditional companies must adapt and find ways to innovate to maintain their position. This thesis is for this reason that it seeks to contribute to knowledge about how digital tools can transform conventional business models. In addition, concrete recommendations are discussed for the successful implementation of these tools with the purpose of increasing the presence in the captive market. It seeks to explore and analyze how the implementation of electronic and social commerce can increase the presence in the market of a traditional company, by understanding key factors and the study of previous research, valuable information is provided to face the current and future challenges of business digitization.	es
dc.description.statementofresponsibility	Público en general	es
dc.language	Español	es
dc.publisher	Universidad Politécnica de Puebla	es
dc.relation	Versión del autor	es
dc.relation.ispartof	REPOSITORIO REMERI	es
dc.relation.ispartof	REPOSITORIO NACIONAL CONACYT	es
dc.rights	Acceso Abierto	es
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0	es
dc.subject	E-commerce, social commerce, digital innovation, traditional business model, captive market, digital technology, market presence, business strategy, digital transformation	es
dc.subject.classification	INGENIERÍA Y TECNOLOGÍA	es
dc.title	Aprendizaje basado en la investigación para la aplicación de innovación en el modelo de negocio de microempresa del sector orgánico y artesanal de la ciudad de Puebla	es
dc.type	Tesis de maestría	es